Strategy

Constant development of new products with the aim of achieving a high level of quality of products and services, stabilization of the existing and securing a new market, creating new values, fulfilling the demands of customers, is the core of Alumina doo's strategy.

Although the forecasts on the detergent market have argued over the past several years that the future of the detergent industry will be completely redirected to liquid detergents, which would have a direct impact on reducing the production of zeolites as one of the significant components of powder detergents, the trend in the production of powdered detergents remains at a level that has ensured the long-term use of zeolite, as a raw material.

Guided by such market conditions, Alumina's production, from 2013, primarily redirects to the production of products from the alumosilicate program, and the introduction of new products on the basis of the existing production assortment.

Such a strategy represents an investment challenge for the company, but certainly promises a great potential that will positively affect not only the factory, but also the entire region. Positive economic impact on the region, ensuring prosperity and higher living standards of the population in the region is the core idea that the company is guided by.